An old relationship presents fresh opportunities
Under China’s so-called “going out” policy, outward direct investment grew from $5.5 billion in 2004 to $65 billion by 2011. That figure should continue to rise, as should the relatively small share enjoyed by America so far. California’s strong brand in China—everyone knows where Hollywood is, and the Lakers are fervently followed across the country—leave it well placed to take advantage. A new office in Shanghai aims to attract Chinese investors as much as to help Californian exporters.