China's property developers are so desperate to sell new apartments that they are offering ridiculous gimmicks and fat incentives. In one case, a developer in the city of Nanning offered 1000 live chickens to people who turned up at an opening.
But in the event
there were more people than chickens, but not more buyers, as locals moved in
to get a free meal: "Mayhem ensued when the developer let the chickens
loose and eager locals scrambled to grab as many as possible," reports the
Financial Times.
"Within 15
minutes all that was left of the promotion were piles of chicken feathers and a
few lost shoes."
In the
south-western city of Kunming, host to one of China's famous "ghost
towns" of row upon row of new, empty apartments, some developers are offering
"buy one floor, get two floors free" deals, according to International Business Times.
And then there are
the buyback offers. In the city of Hangzhou, Shanheng Real Estate is giving
home buyers an option to sell back their apartments in five years for 40 per
cent above the purchase price, the China Daily reports.
Is that a sign of the
developer's brimming confidence in future price rises? No, it's a measure of
its desperate hunger for cash.
The world economy has
been on a China real estate standard for most of the past decade. Everything
has depended on rising prices for Chinese property.
The property sector
is the biggest industry in China, and China has been the biggest source of
growth in the world economy.
But the price of the
benchmark commodity has been falling for some time now, taking China's economic
growth rate with it. This is finding expression in everything from the fall in
the price of Australian iron ore to the fall in the price of Saudi Arabian oil.
The average price of
new homes in China fell in November for the seventh consecutive month, according
to the firm China Real Estate Index System. Of 100 cities surveyed, prices fell
in 76.
The government is
trying to prop the market up. It has eased mortgage restrictions. Last week it
cut official interest rates.
And China boosters
still rush to assert that all will be well, that the country's unique features
will sustain the real estate market for many years to come.
This is always the
way with every vast real estate or sharemarket boom in history. There is always
a factor that makes this boom different. It will never collapse like those that
went before. In the China boom, the unique factor is urbanisation, the mass
migration of country folk into the cities.
Urbanisation is real
and will continue. But the boom in prices and supply far outstripped demand.
Market forces are simply forcing a correction.
The number of empty
homes in China is estimated at between 20 million by Bank of America
economist Ting Lu, and up to 64.5 million on an extreme estimate.
On top of that, the
government is building another 36 million homes over five years as part of its
affordable housing plan.
China has had
real-estate slowdowns before. It was three years ago that a developer got
headlines around the world for giving away a new BMW with every apartment sold.
The government has
stepped in with new stimulus each time and the market has rallied somewhat.
Until the next downturn.
The simple reality is
that China's recent growth is based on an investment surge of enormous
historical proportions. And that surge is now exhausting itself.
This is standard; it
happened in Japan in the 1960s to 1980s, closely imitated by South Korea and
then Taiwan and then by the economies of south-east Asia. Growth was achieved
by adding new dollars of investment, rather than better productivity in the way
those dollars were deployed.
This accumulation
path to growth is very successful until it reaches maturity. Then it exhausts
itself. Always.
Or, as the
International Monetary Fund put it two years ago: "China now requires ever
higher investment to generate the same amount of growth."
In the 1990s, the
scale of China's over-investment was in line with the experience of those
earlier Asian economic success stories. But in the past decade "it has
since gravitated to an extreme outlier position". the IMF said, way above
the level that preceded the Asian crisis or the Japanese stagnation.
China's authorities
know they need dramatic reform to make the economy depend on consumption
instead of investment. President Xi Jinping has laid out a five-year reform
plan, but it has yet to bear fruit.
Because China doesn't
depend on the outside world for its capital, it won't suffer an abrupt
stampede-style crisis like Thailand or South Korea but a more controlled,
slow-motion one.
But it means
Australia needs to find other sources of growth. Luckily, the US is finally
returning to full growth. That will last for a few years yet.
However, the US
recovery was based on six years' worth of free money, $US4 trillion of it, from
the central bank. As the Federal Reserve gingerly raises the price of money
back to levels approaching normal, the US will be sorely tested once again.
What can Australia
do? The only sensible recourse for a smart country is to do everything it can
to reduce its vulnerabilities and build its homegrown strengths now. As the
Abbott government's midyear economic report card is going to reveal in the days
ahead, that task is getting harder. It is also getting more urgent.
At the end of
Australia's long boom, the country needs to salvage a great deal more than
piles of feathers and lost shoes.
Peter Hartcher is the international
editor of SMH.
ReplyDeleteA protracted adjustment is expected in China’s real estate market as authorities continue price control policies to correct real estate bubble in major cities and review capital allocation.
In July, the average sales price of new housing in 70 of China’s major cities was below the previous month’s level for the third consecutive month.
Falling housing prices were limited to only eight major cities in April, but the phenomenon had spread to 64 cities, or 90 percent of the total, by July.
Looking to the future, adjustment in the real estate market is expected to be a protracted state of affairs.
Under restrictive real estate policies, adjustment in the Chinese real estate market looks likely to be protracted.