Monday, May 1, 2017

“Exporting in the Asian Century - The Dynamics of Success”

Advance Review Title Release “Exporting in the Asian Century - The Dynamics of Success”

Authors: Dr Anura Amarasena and Dr Sisira Colombage

The business opportunities presented by Asia are enormous. The key question for businesses around the world is: ‘Are you ready for the Asian century?’ 

Most of the literature on exporting is based on a developed-to-developing country context, which argues that the use of the internet assists firms to export successfully to any part of the world. This perspective ignores the exporters’ concerns about the culture and business practices of the importers. Is the internet really the only factor for the success of modern export firms?

Asia is a diverse region; businesses need to develop a deep understanding of the market’s dynamics, culture and business practices to harness the opportunities and overcome the threats arising in the new economy. 

Using the export relationship between Australia and Sri Lanka as an extensive case study, this book provides the excellent opportunity for readers to gain a wide understanding of how businesses can strategically develop their capabilities to engage and succeed in Asian markets.




RRP $29.95

Sid Harta Publishers, Melbourne Australia

Author Bio “Exporting in the Asian Century - The Dynamics of Success”

Dr Sisira Colombage

Dr Sisira Colombage is a senior lecturer in finance attached to the School of Business, Federation University, Australia. He held the position of Discipline Head, Accounting and Finance, Economics and Law; currently he is the HDR Coordinator in Gippsland campus. Prior to this, he spent six years at Monash University, eight years at the University of Sri Jayewardenepura (where he held the position of Senior Lecturer), and two years at Kobe University as a postdoctoral fellow. 

Dr Colombage has been awarded a highly prestigious Research Fellowship from the Japan Society for Promotion of Science (JSPS). He has broad teaching experience in corporate finance, capital markets and investments. 

Dr Colombage is an active research supervisor and he has supervised a number of PhD and honours students to completion. He has published papers in numerous journals including the Journal of International Financial Markets Institutions and Money, Applied Economics, Accounting and Finance, Journal of Asian Economics, Pacific-Basin Finance Journal, and Southeast Asia Research. He has also presented papers in international conferences. Dr Colombage has been serving on the editorial board of international journals including the Journal of Economics and Behavioural Studies.


Author Bio “Exporting in the Asian Century - The Dynamics of Success”

Dr Anura Amarasena

Dr Anura Amarasena is an assistant professor attached to Endicott College of International Studies, Woosong University, South Korea. He was an academic affiliated with Swinburne University, Australia engaged in teaching marketing and management subjects since 2012. He had also been teaching diploma, undergraduate and postgraduate business management subjects at Monash University, Australia since 2008. Prior to this, he was employed as a commissioner for seven years at Ceylon Tea Bureau — Sri Lanka Tea Board, actively promoting trade in the countries of North Africa, the Middle East and Central Asia by assisting both exporters and importers. He has attended the World Export Development Forums (WEDF) organised by the International Trade Council (ITC) in Chongqing, China and Jakarta, Indonesia. ITC is the joint agency of the United Nations and the WTO, dedicated to supporting the internationalisation of SMEs.

Dr Amarasena earned his PhD in International Business from Monash University, Australia. He holds a Postgraduate Diploma in Marketing Management from Maastricht School of Management, the Netherlands; MSc in Marketing and Management from Cranfield Institute of Technology, UK; and BSc in Science from University of Kelaniya, Sri Lanka. He has won academic scholarships from the British Council, the Netherlands government and Monash University, Australia. He has published papers in academic journals and presented papers in international conferences. He is a member of the Academy of Management (AOM), US.

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