Australia’s tough new tobacco packaging policy, which allows for no
logos or brand imagery, is facing tough going in Indonesia, which has joined
four other nations in challenging Australia’s plain-packaging policy for
tobacco in the World Trade Organization as a restraint of trade
However, Indonesia may have found a
friend in Tony Abbott, who during his election campaign said Labor’s tax hike
on cigarettes was unfair to smokers and, in 2011, suggested reviewing allowing
foreign companies to be able to sue the Australian government over trade
disputes. Indonesia would rather try the Australian courts than taking the
dispute to the WTO.
It is tobacco control more so than
beef exports and asylum seekers, both of which were discussed during Abbott’s
recent trip to Jakarta, that could create complications for the two countries.
Tobacco is one of Indonesia’s economic mainstays, but control measures generate
black market enterprise, another form of corruption and criminality to add to
Indonesia’s woes and Australia’s vexation.
Australia’s ever tougher policies on
tobacco, and Indonesia’s ever more stubborn resistance to its control, are examples
where the policies of both nations produce ripple effects for each other, and a
situation where the relationship is tested. Under Australia’s law, which went
into effect in September, cigarette packets can’t show logos, brand imagery or
promotional text as well and restrict the color, size, format and packaging.
All tobacco products must be labelled with new and expanded health warnings
saying tobacco can kill.
“The plaintiff countries maintain
that Australia’s law breaches international trade rules and intellectual
property rights to brands — arguments rejected by Canberra and which also
failed to convince Australia’s High Court in a case brought by tobacco firms,”
the Jakarta Globe said in a recent editorial.
Tobacco companies have stated
publicly that they are helping countries bring claims to the WTO and supported
Indonesia’s WTO legal challenge in the US over the ban on clove cigarettes.
They are involved in Indonesia’s challenge against Australia now.
The WTO challenge though is not being
leveled to gain access to and increase the numbers of Australian smokers, who
are among the fewest in the world as a proportion of population, but a
concerted effort by big tobacco acting with the Indonesian government to
prevent the loss of many more consumers as standardized plain packaging gains
fans in other countries. For instance, New Zealand, Scotland and Ireland also
plan to zip up tobacco tolerance if Australia’s scheme is successful, although
England postponed equivalent legislation in July this year under pressure from
tobacco interests.
As other countries have backed away
from tobacco because of the fact that smoking and chewing kill anywhere between
a third and half of the people who take up the habit, Indonesia has remained
stubbornly open to the product.
Indonesia, with a major component of
GDP dependent on smokers, is the only ASEAN nation that has not ratified the
WTO Framework Convention on Tobacco Control as other nations increase
limitations on tobacco, with Thailand the leader in restricting tobacco usage
for example, following Australia’s ban on visible packs at point of sale
locations.
The Bangkok based South East Asian
Tobacco Control Alliance (SEATCA) is calling for Indonesia to drop the WTO
complaint, arguing that "the WTO allows a country to pass
non-discriminatory measures in the interest of public health."
In a letter sent to SBY on Sept. 29,
the alliance: “Australia introduced the plain packaging law in the interest of
public health to encourage smokers to quit, prevent children from starting to
smoke, and increase public awareness on the dangers of smoking.”
A wave of tobacco restraint across
countries committed to the convention on control would sorely impact on
Indonesia’s large tobacco industry, and possibly validate claims from big tobacco
that increases in taxes would lead to a surge in the black market tobacco
industry, thereby giving Indonesia and Australia one more area of criminal
enterprise to vacillate over in addition to the burdens induced by people
smugglers.
Should the WTO rule that Australia is
in breach, the WTO's disputes settlement body can authorize retaliatory trade
measures against Australia if the country does not comply. Although Abbott took
considerable campaign donations from tobacco companies, and may well sympathize
with Indonesia’s dilemmas in balancing a toxic industry with livelihoods and
vast government revenues, the most he can do, short of allowing foreign
companies to sue, is to block further tax hikes. Asia Sentinel
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